Artigos

ESTUDO DO SISTEMA DE PÓS-VENDA DO SETOR AUTOMOTIVO DA CIDADE DE LIMEIRA: O Caso Toyota

Marcelo Socorro Zambon, Ana Lúcia de Menezes, Bruna Leticia Nogueira Da Silva, Jacianne Joviniano Silva, Larissa Gomes Moura, Larissa Suellen de Oliveira, Eder Moreira de Freitas

… ng improvements in their service from the sale of the product or service to the after-sales, with the objective of achieving customer satisfaction and positive experience. The objective of the present study is to analyze Toyota's after-sales system, identifyin …